Local Internet Marketing For Your  Business

According to a very recent resarch study from the Yellow Pages Association (YPA) conducted by comScore, Inc (via MarketingCharts):

Local search – the practice of using online search tools to find local businesses, products, or services – grew 58% in 2008, reaching an annual total of 15.7 billion searches now if you are a small business, any businsess you would be foolish to ignore this kind of search traffic. Figures for 2010/11 are not in yet but I can tell you this, the figures are greatly increased.

Buoyed by the growth in local search, Internet Yellow Pages (IYP) and other locally focused online business directories also saw double-digit growth of 23% in the same period, totaling 4.6 billion searches in 2008. You will note that the paper based advertising revenue has plummeted.

Nearly half (45%) of Internet Yellow Pages and local online directory searchers made an online purchase in the fourth quarter of 2008

Local Search Engine Marketing Strategy

If your business relies heavily on reaching your local audience, a local search engine marketing strategy is imperative. Customers in your local community need what you have to offer each and every day, and local search engine optimisation will have those customers knocking on your door.

Whether your business has one location or thousands worldwide, we can help you tap into your local audience and thrive where you live.

We can help by:

• Submitting your business to relevant local online directories and aggregators across the web

• Adding credibility to your business listing with high level verification of your corporate identity – if you can’t be found on a Google search most of your potential customers  will go elsewhere.

• Giving your business a complete road map to local search engine optimization success so you can rank above your competition

If you wish to generate website visits, phone calls, or foot traffic from people in particular geographies, then local optimisation is likely to be very appropriate for your business.

So what are the Advantages of Local Optimisation?

Businesses that take advantage of the power of using the web for marketing their products and services, before their competitors, will have a big advantage over the next five years. Most firms have websites that either do not work, or are not optimised for any business, let alone locally generated.

Local Business Marketing

Many  business owners are becoming more web (digitally) and social media savvy. They are very much  aware of conversations that are taking place online regarding their brand, as well as more aware of the impact these conversations (positive or negative) have on their businesses. They are also equally interested in their competitors’ reputations and the valuable market intelligence this data provides

By using  right range of keywords related to your product or service and marrying it to a campaign based on your geographic location; we can help visitors that are located in your service area discover your products and services. That’s means not only more unique visitors to your company’s website, but more potential customers learning about your brand and what products and services you have to offer them!

Local optimisation is the way of the future. Google & the other major search engines have already begun returning more search results that are location targeted and with business listings now ranking in the search results, there is a greater opportunity that potential customers can find your business and the information they want without ever visiting to your website.

Local Google Places Optimisation

More than 90% of people looking for local businesses search online first, most click on the results on search maps before they go anywhere else.

Places optimisation will get your business in front of customers quickly. It will help customers easily find your address and phone number, and more importantly, customers will know within seconds how they can contact you to buy your products.

Google places and  maps covers a broad section of the first page of results. In fact, it covers approximately 30% of the first page. If you want to be found by potential clients who are looking to buy right now, you need to be listed in Google Places.

Having a places listing increases brand authority and credibility, and can help you dominate the search results which will lead to more visitors and more sales.

Google uses a specific process for choosing which sites are listed and how local businesses are ranked within the places service listings. This algorithm is different from how sites are ranked in organic search results.

Our search experts know how to obtain high Google Maps Listings. Through an array of search strategies, our experts know how to push your business to the top of search maps.

Find out how to increase your revenue by adding maps optimization to your marketing strategy.

We have a dedicated Frequently Asked Questions Page about our Local Business Services

Mobile Search – with more and more smartphones in circulation you also need to optimise for searches carried out on these devices, now there is a good deal of controversey over this with many Web Designers charging  extra for setting up your site for use on Mobile Devices but not here  as we do this for you.

Just imagine your Website being at the top of any internet search both from a PC or from a Smartphone, your business will have an immediate edge.